Cineplex smacked over false advertising

Author

Jay Lutz
May 19, 2023

Sponsored by Pegasus Resources

Cineplex smacked by Competition Bureau over misleading ticket prices

Cineplex (TSX: CGX) is being sued by the Competition Bureau for advertising movie tickets at a lower price than many consumers actually have to pay. The bureau claims that the theater operator is breaching the law by charging an extra fee for online ticket purchases.

“A Bureau investigation found that many consumers cannot buy tickets on Cineplex’s website or mobile app at advertised prices because it adds a mandatory $1.50 online booking fee to the price of a ticket,” the bureau said.

The bureau claims that Cineplex’s online booking cost is an example of deceptive drip pricing (also known as a garbage fee). The bureau estimates that since Cineplex introduced the online booking fee in June 2022, it has been generating significant revenues for the company, allegedly nearly $17 million in revenues in the nine months since its implementation.

You can read more on the matter here.

Pegasus Resources Inc is a diversified Junior Canadian Mineral Exploration Company with a focus on uranium, gold and base metal properties in North America. The Company is also actively pursuing the right opportunity in other resources to enhance shareholder value.

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