Prime time drama

Inside the $67 million lawsuit against Logan Paul's drink brand

Sponsored by Pharmadrug

Prime time drama

Prime Hydration, a brand launched by social media stars Logan Paul and KSI, is embroiled in a legal battle that could have significant financial ramifications. Refresco Beverages US, a major independent beverage manufacturer, has filed a lawsuit seeking $67 million in damages, accusing Prime of breaching a crucial production contract.

Prime Hydration burst onto the beverage scene in early 2022, fueled by the immense social media influence of its founders, Paul and KSI (legally Olajide Olatunji). Both individuals leveraged their massive online followings to create a buzz around their new line of sports and energy drinks. Marketed primarily to adolescent boys and young men, Prime quickly gained traction with viral marketing campaigns, often involving limited-edition flavors that drove scarcity and demand.

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